Year 11 Course Work

Research

L/O: To research codes and conventions of similar products  

BodminmediaMrs Busby.blogspot.com

2 images main image is a mid angle shot other image is mid angle shot 

colour scheme is black , white and red

L/O: to explore possible tasks and research similar products

Fashion magazine : 

Create a front cover and a double-page spread article for an informative and entertaining fashion magazine aimed at an audience of 14-18 years olds.

GQ

VOGUE

MEN'S VOGUE

TEEN VOUGUE

BRITISH VOGUE

23/09/20

Planning

LO: To plan an effective product aimed at a specific audience using appropriate codes and conventions.

Initial Planning

Name: Look.

Tagline: Bring out the old school fashion

Sub-genre: 90s old school Fashion

Representation: Old school Teenager, gangster, rebel Fashion

House Style: "LO" in bold capital "ok" lower small font

Colour Palette: Old school colours - Orange, Yellow, Red, Blue 

Cover image Idea: Mid angle shot wearing old school fashion clothes 

Possible cover lines: "Bring back the old school fashion with these 500 outfit ideas", " Inside skin care Routine",

"Alternative looks", "Learn more about the Old school gangster fashion and more", "Old School Albums"

Info. To include (Barcode etc.): £5.50 for magazine 

DPS article subject: Will smith Old school Fashion Vs New school Fashion, Talk about how Fashion Change Over 20 Years.

DPS image ideas: Will smith in his Old School Fashion Vs Will smith in this New school Fashion

 39/9/20

Initial Planning Continued....

MOCK UP FRONT COVER

TARGET AUDIENCE

L/O: To research our target audience to enable successful targeting

Age: 14 - 18 ( Teenager )

Gender: male / Female

Income: £5.00 Monthly Magazine 

Race: All races 

Family: Any

level of Education: Secondary School

What would they think of school?

They would hate school

What hobbies would they have?

Old school Hobbies ( Skateboarding, riding Bikes )

would they be more likely to live in urban or rural areas?

Urban areas

what would their favourite subjects be?

art

What is important to them?

Their appearance

How would they socialise? 

With their friends

How Would their Friends describe them?

Different, rebels

How would they feel about fashion / the environment?

Oct 05 2020

DIRT

2, 3, 7

2: DPS analysed.

3: More analytical points of DPS and cover.

7: Target audience profile finished.

Wednesday 7th October 2020

1. Start putting together your front cover and DPS on Photoshop/ Illustrator / InDesign  7/10/20

2. Plan photoshoots ( 5 images )

3. Pinterest board showing photoshoot / design ideas  7/10/20

4. write article for DPS

5. Masthead

Pinterest ideas: www.pinterest.co.uk/auggie15968/old-school-fashion-media/

Masthead:

Production                 Photoshoot Planning                                                                              Wednesday 14 October 2020

L/O: To create content that meets the set brief by creating meaning for an audience of 14 - 18 year olds.

Image 1 - Cover

1. Where are you shooting, location and specific detail of the shot location.

Old Brick wall, 

2. When can you shoot the images.

Any time when everyone that is involved is available 

3. Weather.

Dry and sunny / Cool Weather 

4. Who is involved.

barney and other friends 

5. What do u need - equipment, clothing.

Baggy Jeans that can be rolled up or not, Long sleeve shirt, Jacket, baggy trackie And old school gangsta clothes ( Check "Old school Fashion" For ideas on Pinterest )

6. Camera angle and shot.

Long shot, Mid shot, mid closeup, full shot, cowboy shot.

Image 2 - DPS

1. Where are you shooting, location and specific detail of the shot location.

Somewhere old for one side of the DPS and somewhere posh or new for the other

2. When can you shoot the images.

During the weekend or holidays daytime

3. Who is involved.

Friends and maybe myself

4. What do u need - equipment, clothing.

Old school clothes for one side and New school clothes for the other

5. Camera angle and shot

Mid shot or Full shot

Monday 19 October 2020

DPS article

Wednesday 21 October 2020

Statement of Intent

L/O: To produce a concise and clear statement.

PLANNING SHOOTS

1. Oversized T-Shirt and baggy Tracks.

2. Jeans and long shirt.

3. Jumper and jeans.

4. Sweater and jeans.

5. Sweater and tracks.

 

Monday 23 November 2020

Mock DIRT

Q1.OFCOM - Regulator 

Q2. Teenage Dirtbag (Wheatus) and Sk8ter Boi (Avril Lavigne)

• Different narratives
• Different mise-en-scene
• Different camerawork/editing
• Different soundtrack
• Difference - explain + e.g

The documentary uses style mostly hand-held camerawork, de-saturated colour and fast-paced editing in SB contrasts with more controlled camerawork, saturated colour and slower-paced editing in TD. The linear narrative in TD follows the song, contrasting with the montage of preparation and performance in SB.Q3. 

Q3. Radio producers target different audience through the content of their radio programming, local radio stations are only available on FM in the local areas although some can be accessed through an online presence. Local radio target a specific target audience through their courage of local events, weather and advertising local business opportunities.  Radio produces target particular audiences through their use of style and genre of a radio programme. This can be seen in the Radio 1 Live Lounge which uses an acoustic style to attract their audience along with a young presenter to attract a younger audience. This can be seen in the Harry Styles performance where he appeared and performed a current hit to attract a younger audience then he covered an older track by Fleetwood Mac which would appeal to a older wider audience especially in the acoustic style.

• How target - methods
• Why - advertisers or Public service
• E.g. Live lounge 

Q4. Talk about an aspect that create representation - image, text, colour, setting?

On the cover of MOJO magazine we can see that the image is...

This image creates the representation of...

This makes the audiences think ... 

Q5. similar elements of media language different elements of media language use examples for each.

state whether they are similar or different because of genre conventions or music type. do they reflect magazine conventions or music conventions? Use examples to support.

Wednesday 25 November 2020

Mock DIRT - Lego Movie

Q6.

•  BBFC - Rates ages in the uk 
• Games rating Authority or The Video Standards Council - Age rates video games in UK.

Q7. To extend the marketing of the film to strengthen the brand image of the film and its franchise so audiences develop greater brand awareness of the film and any sequels. extend their enjoyment of the film.

Likely to be about media industries and theoretical framework. 

2 reasons why they would release both film and a video game.

Give reasons and then explain it.

• Strengthen Brand.
• Increase fan enjoyment.
• Increase profit overall for the conglomerate.
• Diversify the product so increase possibility of success.

Q8. 

2 examples given for the following:

• Know the theory well-explain it ( Knowledge )
• Apply the theory to the film ( Understanding )
• Give specific examples from the film.

Uses and Gratification:

• Entertainment: Pleasure and to escape the real world
• Personal Identify: Identify with Characters in the film, role models.
• Surveillance: gain understanding of the world. E.g News information. 
• Social Interaction/Personal relations: Keep in touch via Video game communities, or discuss the film with peers.

Blumler and Katz stated that media products were there for the audiences entertainment, they were for pleasure and escape the real world. This can be applied to the Lego Movie, it provides pleasure, humour, escapism, provides a different world. We can see this specifically in the character Emmet he is funny, breaks conventions and he lives in a Lego world that he loves. Also another character that we see is Batman, superhero, well known hero.

Another media product was Personal Identify, they were for identifying with characters in the film, role models. We can see this specifically with the character WyldStyle. WyldStyle is presented as clever, cooler and better looking compared to Emmet who is the opposite to WyldStyle. This creates attention to Wyldstyle for the children and this shows identifying through characters. 

Q9.

How did the promotional campaign target a family audience?

Poster- various characters, star names, varied representations, colour, variety of character.

Tv ad- mass audience, comic value, unique, linked to other ads

Merchandise- activity at home, extends enjoyment/experience, nostalgia for parents playing with lego

Social Media

Video game

1. Accurate analysis of how the campaign appealed to a family audience.

2. Mention to media contexts- genre hybridity- Lego and DC, post-feminism in promotion, globalisation of product.

3.Full focus on the campaign element being analysed to target the audience- representation. 

1. Poster-Colour Palette Lego figures-familiar to all ,Characters in the posters appeal to boys girls and adults.

2. global context of the actors - famous globally, attracts a wider audience.

3. Detailed analysis of representation created in the poster.

Monday 7th December 2020

My Target is : 2, 3 and 7