Yr10 The LEGO movie

25 /04/19

The Lego Movie:industry Research

L.O/To research the process, companies and regulators behind the film industry

Conglomerate- A media conglomerate, media group, or media institution is a company that owns numerous companies involved in mass media enterprises, such as television, radio, publishing, motion pictures, theme parks, or the Internet.lego is a good example( lego toys, lego land, lego films, lego books and more).

Big six Hollywood film studios?

1.warner bros

2.21st century Fox

3.Paramount Pictures 

4.Universal pictures

5.Tristar pictures

6.Walt disney studios

Regulates films in the uk?

(BBFC)regulates films in the uk and also gives movies age ratings (U,PG,12A,12,15,18 and more).BBFC stands for -British Board of Film Classification.

Two main companies produced the Lego movie(2014)?

1.Lego.

2.Warner Bros.

producer of the Lego movie?

Dan Lin and roy Lee.

Who Directed the lego movie?

Chris miller and Phil Lord.

How was the lego movie funded?

50,425,375.00 Pound sterling.

Who Distributed the lego movies?

Warner Bros. Pictures.

02/05/19

=inter--text--uality= the relationship between texts, especially literary ones.

lego movie examples of intertextuality:

• matrix
• tetris
• Dc characters:batman,wonder women,superman and more
• 1900's references
• Starbucks
• oil company
• matrix realms
• different characters:harry potter,milhouse,Egypt gods and more
• shakespeare
• different worlds
• taco bell
• film lighting different lights for different places.
• star wars characters

07/05/19

How does the lego movie use intertextuality to represent different people in the target audience?

the LEGO movie uses intertextuality to represent different members of the family target audience.The film is rated U which connotes the primary target audience is younger children while the secondary target audience is teenagers, parents and grandparents. In lego movie, they have a lot of reference from other movies and this is because lego movie tried to peel other audience than just kids.

younger audience:
For younger audience, lego movie tried to a peel the younger audience. Throughout the movie,the whole movie uses lego and just an advert for lego. Kids play with lego and a film about lego would grab the younger audience. There are also a lot of reference to the film and have younger audiences's favourite characters like: super heros,Ninja Turtles and more.

09/05/19

L/O: To identify the target audience using demographics and psychographics.
Demographics-statistical data relating to the population and particular groups within it."the demographics of book buyers".

Psychographics-a qualitative methodology used to describe consumers on psychological attributes.Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles.

LEGO MOVE TARGET AUDIENCE(FAMILY AUDIENCE):

• Young kids who play with Lego.
• Parents who played with it when they were young too.
• Young adult cinema-goers.
• Both genders.

LEGO MOVE GENRES:

• Si-Fi.
• Romance.
• Action.
• Fantasy.
• animation.
• Western.
• And More.

DEMOGRAPHICS AND PSYCHOGRAPHICS FOR LEGO MOVIE:

DEMOGRAPHCS:

• AGE/GENDERS:5 or Above and Both genders
• RACE:Any race
• LOCATION:Denmark,New York,British Audience
• SOCIAL CLASS:

PSYCHOGRAPHICS: 

• PERSONALITY:?
• VALUES:?
• ATTIUDES:?
• INTERESTS:?
• LIFESTYLES:?

 PSYCHOGRAPHICS CATEGORIES: 

LEGO MOVIE CAST LIST:

• Chris Pratt - Emmet( Main Character )
• Elizabeth Banks - Wyldstyle
• Will Arnett - Batman
• Will Ferrell - President business
• Alison Brie - Unikitty
• Charlie Day - Benny
• Morgan Freeman - Vitruvius

16/05/19

L.O:To explore marketing and promotion of the Lego Movie;to link the methods to the target audience.

Ways to Marketing and promoting a film:

• Ads
• Posters on busses/Teaser poster/
• Trailers/Teaser trailer/ 
• Games
• Toys
• Radio Adverts
• Billboards
• Social Media
• Range of school supplies
• sticker and activity books

Synergy:the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.

Promotion - Examples:

• Each week in January 2014, a new character poster was released
• Lego stores scheduled linked events
• Free accessory packs were avaliable in stories after building creative models in-store
• video game released on 4th February

Horizontal integration:Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain. A company may do this via internal expansion, acquisition or merger. The process can lead to monopoly if a company captures the vast majority of the market for that product or service.

Vertical integration:the combination in one firm of two or more stages of production normally operated by separate firms.

23/05/19

MATRIX V LEGO MOVIE

06/06/19

Lego Movie Poster Campaign

DENOTATION: the literal or primary meaning of a word, in contrast to the feelings or ideas that the word suggests.

CONNOTATION: an idea or feeling which a word invokes for a person in addition to its literal or primary meaning.

 


FILM POSTERS
Film posters are released at different times and contain different information - just like the trailers.Teaser posters comes first and has no information when it comes out. theatrical poster has all information.
TEASER POSTER


THEATRICAL POSTER

11/06/19

Tv Advertising

Tv Advertising show:

• small parts of the product( small parts of the film)
• how much it is(or when it's coming out)
• How the product looks like

LEGO Movie marketing:

The Lego movie advertised multiple companies using lego itself. Lego movie was more targeting for kids from age 3 to 10 and above. Lego movie had worked with warner bros and five days before the movie was launched and ITV broadcast with lego to create four British ads- British Heart Foundation, Confused.com , BT and Premier Inn.Lego movie has grown on media and on news.Also after each ad on ITV, lego movie Characters appeared giving a little teaser on the characters.Lego movie was successful because all over media and news they been talking about the film.This now made lego make more films after they released there first film.Lego broke boundaries by promoting lego and the film.

25/06/19

D.I.R.T

Q1.PEGI

Q2.1. RELEASING A VIDEO GAME KEEPS THE BRAND-THE FILM-IN THE PUBLIC EYE FOR LONGER SO INCREASES THE PUBLICITY FOR THE FILM.

Q3.

• USE PARAGRAPH.
• LINK POINTS TO THE QUESTION  E.G EXPLAIN WHY BRIGHT PRIMARY COLOUR APPEALS TO A FAMILY AUDIENCE.
• USE MORE MEDIA LANGUAGE.
• MAKE SURE YOU DISCUSS MAIN IMAGE.