Lego movie Target Audience

L/O: To identify the target audience using demographics and psychographics.

Demographics-statistical data relating to the population and particular groups within it."the demographics of book buyers".

Psychographics-a qualitative methodology used to describe consumers on psychological attributes.Psychographics have been applied to the study of personality, values, opinions, attitudes, interests, and lifestyles.

LEGO MOVE TARGET AUDIENCE(FAMILY AUDIENCE):

• Young kids who play with Lego.
• Parents who played with it when they were young too.
• Young adult cinema-goers.
• Both genders.

LEGO MOVE GENRES:

• Si-Fi.
• Romance.
• Action.
• Fantasy.
• animation.
• Western.
• And More.

DEMOGRAPHICS AND PSYCHOGRAPHICS FOR LEGO MOVIE:
                                                                    

 DEMOGRAPHCS:

• AGE/GENDERS:5 or Above and Both genders
• RACE:Any race
• LOCATION:Denmark,New York,British Audience
• SOCIAL CLASS:

                                                                    

PSYCHOGRAPHICS: 

• PERSONALITY:?
• VALUES:?
• ATTIUDES:?
• INTERESTS:?
• LIFESTYLES:?

                                                                    

 PSYCHOGRAPHICS CATEGORIES: