The Lego Movie: Marketing

L.O:To explore marketing and promotion of the Lego Movie;to link the methods to the target audience.

Ways to Marketing and promoting a film:

• Ads
• Posters on busses/Teaser poster/
• Trailers/Teaser trailer/ 
• Games
• Toys
• Radio Adverts
• Billboards
• Social Media
• Range of school supplies
• sticker and activity books

Synergy:the interaction or cooperation of two or more organizations, substances, or other agents to produce a combined effect greater than the sum of their separate effects.

Promotion - Examples:

• Each week in January 2014, a new character poster was released
• Lego stores scheduled linked events
• Free accessory packs were avaliable in stories after building creative models in-store
• video game released on 4th February

Horizontal integration:Horizontal integration is the process of a company increasing production of goods or services at the same part of the supply chain. A company may do this via internal expansion, acquisition or merger. The process can lead to monopoly if a company captures the vast majority of the market for that product or service.

Vertical integration:the combination in one firm of two or more stages of production normally operated by separate firms.