mojo case study

Mojo Case Studies

Mojo is a popular music magazine published initially by Emap.

and since January 2008 by Bauer, monthly in the United Kingdom. 

Total circulation in June 2013: 79,345.

Distribution Company:Bauer Media Company.

Target Audience:MOJO is the brand for those truly OBSESSED with music.

AGE:
Demographic:76% male

Male mean age:43 human 

ABC profile:49%

Genre: CLASSIC, MODERN ROCK, FOLK, SOUL, COUNTRY, REGGAE, ELECTRONIC, EXPERIMENTAL.

GENDER: Males usually but Females too.

Nationality: UK


Media Case studies:

mojo magazine shows a lot of things to the audience and grabs the target audience's attention. The masthead is in the corner although it isn't particularly in the top middle which would grab the audience to the masthead because of the color pallet and font. Also, the main image is in the middle which would immediately grab the audience's attention to the picture.