magazine terminology

Explain one way in which videos use media language to differ from each other. Refer to one example of contrasting media language in two music videos you have studied to support your answer.

we have studied two music videos: ska8ter boi, teenage dirtbag, they both have similarities like camera angles and shots. they also have similar media language. Sk8ter Boi is the hit single from the album Let Go by Avril Lavigne, an alternative singing talent from Canada. Overall, it is a song that successfully uses modern ways of thinking and performing. It says that life is difficult but you can choose to be yourself and win. It delivers with a quick tempo reflecting the idea that life is fast. It is a song that uses an alternative pop style that makes sense to Lavigne’s teen target audience. the story of ska8ter boi is a love story about a skater girl falling in love with a man. throughout the video they show graffiti, poster and more to show skaters life. 

Music videos use media language such as the use of colour to create different effects to fit the meaning of the scene and the musician's image. uptown funk and if i were a boy use very different post-production techniques. if i were a boy has been de-saturated in the editing process to create a monochrome effect. this effect helps to reinforce serious narrative that is being explored. in contrast, uptown funk has a highly saturated look, where colours have emphasised in post-production, to create a more vibrant look that fits with the up-beat, fun song.

the study of music videos covers the influence of social/cultural contexts and two areas of the theoretical framework - media language and representation - plus the following two specific topics from media audience.

the set music videos are a mixture of style:

Wheatus: narrative and performance and Avril Lavigne performance plus some narrative