Goodwin's Music video theory

stage 1)

• a relationship between the lyrics and visuals which illustrate, amply, or contradict the lyrics.

stage 2)

• seeing the sounds - the relationship between the music (not the lyrics) and the visuals, which amplify or contradict the music.

stage 3)

• Genre - related style and iconography present.

stage 4)

• multiple close-ups of the main artist or vocalist : the creation of a star image to promote a recognisable brand image.

stage 5) 

•   Voyeurism (keyword) - where in your video are they trying to show you that the artist or someone in it is good looking/ attractive - and encouraging you to see their desirable qualities.

stage 6)

• intertextual references to other media texts may be present, especially in humorous videos.